Why Apply University
Empowering global connections
We are a bridge between ambitious students and UK universities, built on the three ideas in our shield: trust, security and academic ambition.
Our promises
Four things you can hold us to
We show you every fit
Results come from all partner universities that match your profile, ranked by the same rules for everyone.
We explain how we are paid
Universities pay us a commission when you enrol. You never pay us, and the commission never changes your ranking.
We check before we submit
An adviser reviews every document and statement, so an avoidable mistake does not cost you an offer or a visa.
We stay after the offer
Deposits, CAS, visa funds and arrival are part of the service, not an extra.
How the money works
Free for you. Paid by universities.
Being clear about this is part of earning your trust.
- £0
- What you pay us, from the first call to the day you arrive.
- 1 rule set
- Every partner university is ranked the same way, whatever it pays.
- You enrolYouPays £0
Get advice, applications and visa support at no cost.
- Commission paidUniversityPays the commission
Enrols you and pays Apply University a commission.
- Apply UniversitySame rules for all
Ranks courses with the same rules for every partner, whatever the commission.
Accredited and trusted
ICEF Agency Status (IAS ID 5295), English UK Partner Agency and ITAC #1902. Tap a badge to check it.
Trust and standards
Questions about us
There is no single regulator. UK universities choose which agents they contract with, and many expect agents to follow the National Code of Ethical Practice for UK Education Agents. A good test for any agent: ask which universities they are contracted with and whether they are paid by them. Ask us and we will tell you.
Tell us and we will assign a different adviser. You can also raise a complaint directly with the university, since every partner runs an agent complaints process.
No. You can always apply directly to a university. Many students use us because we handle the paperwork across several universities at once and stay with them through the visa.
No. If anyone ever does, ask why you are not being shown other options.
Inspiring learners
Start with the course match or talk to a person. Either way, it is free.